WINK-EASE Dark Provides Protection for Red Light, Hybrid Beds & More!

Friday, July 2nd, 2021

July 2021 –EYE PRO, Inc., world leader in disposable eye protection and makers of Ultra Gold WINK-EASE, Lash Room WINK- EASE and WINK-EASE Dark, wants salon operators to know it’s simply smart to protect tanners’ eyes from any intense light by offering eye protection for every type of session.

Eye protection is not required by law for red-light sessions, but IS required in hybrid tanning units emit- ting UV. “Hybrids are super bright, because they are UV AND red light. So tanners can wear our disposable Ultra Gold or Lash Room styles, or they can really diminish the bright light with WINK-EASE Dark,” explained Eye Pro President, Brenda Fishbaugh. “Because of its custom fit, WINK- EASE Dark leaves maximum eye area exposed so the user receives the full benefits of red light, as well as protection from the extreme brightness.”

“Tanners love our original disposables; however, when they want a quick lunchtime nap, or they suffer from migraines or even have hangovers, the unanimous choice is disposable WINK-EASE Dark,” adds Fishbaugh. “They still provide FDA-compliant eye protection, but is considerably darker than our Ultra Gold style. It helps tanners nap more easily, avoid light-sensitive headaches, and is the perfect choice for hybrid sessions,” she continued. (more…)

How I Convince my Tanners to Wear Eyewear – Part One

Thursday, July 1st, 2021

You’ve heard from me before with my ideas for getting tanners to protect their eyes, but let’s go to salon owners around the country and ask them how they present a convincing eye protection case to their salon guests. So many operators shared their tips, this will be a multi-part series!

Kristin Lee Smithers, owner of Sunny Shores Tanning & Treasures in North East, PA, starts with a personal connec- tion. “I was dumb when I was younger and didn’t use eye protection. Now, I barely have night vision,” she explains. “Most of us understand that we should wear sunglasses outside, but it’s even more critical to wear eye protection in a sunbed.” Kristin tells them that it’s a state and federal law, as well as a require- ment of her insurance coverage, but she wants them to know how she damaged her eyes before becoming a salon owner.

Longtime salon owner, Rhonda Culligan, relocated to a new state and started all over with Sunsational Spray Tan Spa in Chattanooga, TN. She echoes Kristin’s approach. “I burned my retinas and corneas, so I am emphatic about tanners using eyewear!” she exclaims. She starts with, “Eyewear is required by law.

Keep it Clean and Easy with Disposable Eye Protection!

Tuesday, June 1st, 2021

Keep it clean and easy at your salon and make sure your tanners know how you’re doing it!

June 2021 — EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE, and WINK-EASE Dark, wants salons to understand the benefits of offering disposable eye protection!

Since the pandemic began over a year ago, we have all looked for ways to keep things clean. No one wants to be sick or get anyone else sick. Salon owners want to keep their doors open and clients safe. Sometimes we don’t realize how simple keeping things clean really can be. Just look at the options of eye protection.

“In the tanning industry, eye protection is REQUIRED,” reminded Jackie DeWald, EYE PRO office manager.  “It is important for salon owners/staff to offer a variety of eye protection so clients may choose what is best for them. Along with offering options, it is also important to communicate to your clients how you are ensuring the eye protection options you offer are clean.”

“If your salon PROVIDES eye protection, it is very important that the tanner knows what cleaning procedures are in place,” said DeWald. “If your salon SELLS eye protection, the tanner also needs to know what THEY should be doing to keep their eye protection clean.”

“One of the easiest solutions to making sure you have a clean eye protection option is to offer disposable eye protection,” DeWald continued. “Disposable eye protection has to be manufactured in an FDA-compliant facility that is inspected, providing tanners with the knowledge that each pair is carefully manufactured. Disposable eye protection is also meant to only be used once. EVERY pair is fresh and clean for the tanner!” (more…)

What are Sunbed Cleaning BEST PRACTICES?

Tuesday, June 1st, 2021

In the April issue of IST Magazine, I wrote about using proper tanning bed disinfectants and not substituting janitorial cleaners, beauty product cleaners, or home-made “cleaners” that are potentially dangerous to tanner’s skin, harmful to acrylic shields and simply not disinfecting to the required standards. I hope you also remember that the product that is required to be used after every tanner’s session is properly called a “disinfectant.” A bed “cleaner” is actually more of a polish, meant to buff scratches on acrylics, shine the handles and get into the tiny corners – best used for weekly detailed cleaning.

For many salons, this is a typically slower time of year – a good time to do some deep cleaning. So, now that I’ve convinced you to use proper hospital-grade disinfectants made specifically for cleaning sunbeds, I’d like to cover HOW to do it properly.

First, make sure you mix disinfectant solution properly. I can’t tell you how many salons I’ve been in where they
just add more concentrate to “make it better!” It doesn’t make the solution better; it makes it strong enough to irritate tanners’ skin! It’s critical that you mix disinfectant to the exact label specs.

Second, you must check your solution with a quaternary (“quat”) test strip. This litmus paper is similar to what is used to test pool water. Sunbed disinfectants require specific ratios based on their ingredients.

Third, use a fresh towel to disinfect each bed. Here is a tanning horror story: I was training a salon team and noticed a towel draped over a bottle of disinfectant. They used that towel on every bed, all day long … terrifying! Tingle products, sweat (and whatever else) being smeared from one sunbed acrylic to the next. I don’t need to say it: don’t do this.

The sunbed disinfectant experts advise you to spray the solution on the acrylic and wait 60 seconds. It takes that long to sanitize the acrylic – don’t just spray and wipe! Waiting 60 seconds sanitizes and kills 99.9% of fungus and germs. So, spray…

Click here to read more or download PDF of entire article.

EYE PRO’s ‘Salon Tips’ Proves A Valuable Online Resource for Salons

Sunday, May 2nd, 2021

EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE, and WINK-EASE Dark, wants to support salons as much as possible, and has a special section of their website dedicated to doing just that!

Looking for a checklist as to what makes a “clean” salon to see how yours measures up? Want to know how to start selling eyewear instead of offering it for free? Know what the proper procedure is for cleaning goggles? Or, what really does happen to your eyes when you don’t wear eyewear? How about how to prevent “raccoon eye” tan lines? The answers to all of these questions and more can be found in the “Salon Tips” section of WinkEase.com – Eye Pro’s website – and best of all, it’s FREE and available 24/7 to any salon operator.

“Offering salons support is so important to us at Eye Pro, and to our industry as a whole,” reminded Jackie DeWald, Office Manager. “That’s why we have a dedicated section of our website called ‘Salon Tips’ where operators find quick and easy ways to help educate their salon team, as well as information on proven ideas and sales tips.” The site offers a variety of things: a FREE, 30-minute online staff training; downloadable, singlepage PDFs of salon tips, including a 104-point salon cleaning checklist; the WINK-EASE “one-time use” letter to share with tanners who want to re-use their disposable eyewear; articles explaining how to switch to selling eyewear instead of cleaning it; a Tanners’ Quiz and more. “Our goal is to be an online resource to help salons increase sales,” DeWald continued. “The ‘Salon Tips’ section is found at WinkEase.com/support/salon-tips/ and we add new tips all the time.”

The WinkEase.com Salon Tips section is a collection of the top salon procedures to share with all tanning establishments, according to Eye Pro President, Brenda Fishbaugh. “We encourage top salons to contribute their proven best practices, and we hope every salon team can incorporate something they find under ‘Salon Tips’ and make it their own best practice for their specific location and clientele.”

Eye Pro also has posted very informative videos on YouTube to help explain how to properly wear products and learn which are best for your salon guests. To learn about special salon offers, promotions and free social media support for salons, follow and “like” Eye Pro on Facebook (Wink-Ease), Twitter or Pinterest. For more info on Eye Pro products, visit WinkEase.com or call 800.726.8322.

Salons Share Tips for Convincing Tanners to Use Eyewear

Saturday, May 1st, 2021

A recent Facebook tanning forum posted a myriad of ways to convince salon guests to wear eye protection for every session. Try a few of these great ideas!

“I always share my personal experience with them. I am ashamed to admit that when I worked in a salon, I did not always wear my protective eyewear. I learned during a recent eye exam that I have possible eye damage. After they know about my vision issues, my tan- ners wear their eyewear!”

Diana Lynn Hirsh-Walker
Tropical Obsession Tanning Salon & Spa – Sebring, FL

“I always suggest to tanners that they put their eyewear in a resealable bag to keep it clean. They can then attach their little baggie to their bottle of lotion with a hair tie, so they have everything they need all together. Or better yet, we sell a tanning bag to carry all their necessities.”

Katelyn Marsh
Body & Sol – Endwell, NY

“I damaged my own eyesight and night vision by not wearing eyewear back in the day. I always explain the importance of eye protection! I recommend my tanners give their eyewear a little “wiggle” and reposition it halfway through their session to avoid lines. ‘Raccoon eye’ tan lines are my guests’ biggest worry, and they are totally avoidable.”

Lindsay Nelson
Sun City Tanning – Worcester, MA

Use Memes to Increase Spring Sales!

Friday, April 2nd, 2021

Eye Pro, Inc., world leader in disposable eye protec- tion for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering salon operators a selection of fun ads they can use to promote their businesses and enhance their pro-tanning presence on social media.

“With today’s world driven so much by social media, we want to help support the salons and our industry in any way we can,” stated Eye Pro President, Brenda Fishbaugh. “We have created a ton of positive and fun seasonal tanning memes that salons can have at no cost to post on their Facebook, Twitter and Instagram accounts to help promote tanning during spring sales season.”

“Social media has changed the way businesses communicate and relate with their customers and tanning memes are a way to make an immediate connection,” sug- gests Jackie DeWald, Eye Pro Office Manager. “Spring is a great time to extend your sales season and stay in front of your tanners as they start going outside to get tan.” (more…)

EYE OPENER: Salon Operators Substituting Disinfectant?

Thursday, April 1st, 2021

I’ve asked salon operators this question: If you run out of everyday bed/goggle-cleaning solution, do you have a substitute product? “Cleaning” solution is a misnomer – since it kills pathogens, you really need to call it disinfectant. With COVID-19 still a daily concern, we all need our facilities to be as clean as possible.

Robert Ashe, owner of Sun Seekers in Stratham, NH says that he always re-orders bed disinfectant when his supply is about half gone. “I would not consider being out of tanning bed disinfectant!” he exclaims, citing three main reasons: 1) he doesn’t want to use any chemical on his acrylic shields that would harm them and block UV transmission; 2) he doesn’t want to risk irritating his tanners’ skin with products not made for skin contact; and 3) he wants to ensure the solution is killing any pathogens and other possibly transmitted diseases. Perfect answer, Robert!

Many salon operators are unaware that acrylics can’t be exposed to any product containing alcohol or ammonia, as these agents (and many similar compounds) will cloud the material and affect the transmission of UV light to the tanner. So, using Lysol, rubbing alcohol, vinegar with water or Barbicide (a common beauty salon disinfectant) could ruin an acrylic shield, even if the solutions are diluted. Many products might sanitize a surface, but they don’t meet hospital disinfection standards and aren’t meant for contact with skin or acrylic material. And keep this in mind: you are required by law to use a hospital-grade disinfectant certified by the Environmental Protection Agency (EPA) on any surface in the salon that someone will stand on with bare feet or lay down on naked, and you can be subject to local fines if you don’t.

Click here to read more or download PDF of entire article.

Receive Your Update “Eye Protection Expert” Social Media Badge!

Tuesday, March 2nd, 2021

March 2021 – Eye Pro, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering even more support to salons to help them beef up their professional social media presence. 

“Salon operators love to display our personalized ‘Eye Protection Expert’ certificates in their facilities and show guests that each staff member has been trained in all aspects of eye protection,” states Eye Pro President, Brenda Fishbaugh. “Now, salons can receive a FREE ‘Eye Expert Salon’ badge to post on the salon’s website and social media pages, letting potential and current tanners know the professionalism of the salon before they ever step foot in the door!” (more…)

Oh, the Stories Tanners Tell!

Monday, March 1st, 2021

I’ve been in the indoor tanning industry for 30 years pushing the importance of eye protection. I thought I’d heard all the excuses tanners gave for not wearing it … but a few of these even surprised me over the years!

Dana Branson, District Manager at The Tan Company in Columbia, MO had a guest tell her that she didn’t need eyewear because she SMOKED SO MUCH WEED. “I told her, ‘Ma’am, that’s good for glaucoma, not preventing cataracts,’” Dana laughed.

Kelly Priebe, of Sun Spa UV & Spray-Tanning Studio of Owen Sound, Ontario, Canada, had a tanner claim after her session that she had forgotten her goggles, and USED A SOCK over her eyes instead of hollering for Kelly to bring her some. But Kelly doubted the tanner was able to use even a completely inadequate “UV-blocking sock” … for a stand-up session!

Salon operators have used some creative methods to combat tanners’ crazy excuses. Crystal Martin, of Sun Spot Atlantis in Colorado Springs, CO offered a once-a-year goggle exchange.

Click here to read more or download PDF of entire article.