FREE Tanning Memes to Support Your Salon This Fall!

Wednesday, September 2nd, 2020

September 2020 – Eye Pro, Inc., world leader in clean, disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is helping make social media efforts easier with fresh, new seasonal memes geared toward fall – FREE!

“Social media is a constantly moving target, and now more than ever, people are using it,” explained Brenda Fishbaugh, Eye Pro President. “It’s hard enough to determine which platform is best for your particular salon and then continuously engage your online followers. Social media ads, or ‘memes’ offer a quick, visual, fun way to stay in front of your customers on an on-going basis, while subtly educating them on the importance of eyewear, lotions and tanning tips.”
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The “New Normal” for Eyewear in Canada, Ireland and the UK

Tuesday, September 1st, 2020

In the last few months, my columns have highlighted the ways that several leading U.S. tanning centers have created a post-COVID “new normal,” focusing particularly on eye protection policies. This month, I’m checking in with the tanning salon world in Ireland and the United Kingdom (England, Scotland, Wales and Northern Ireland). The UK (partially opened salons on July 14) and Canada both reopened considerably later than the U.S., so they had some time to look at what was working and what wasn’t for salons in the States.

Before the COVID crisis, Jayne Contois, Owner of Cabana Tan in Bradford, Ontario, Canada (near hard-hit Toronto) provided sanitized goggles for tanners. “When we finally reopened, we decided to stop providing free eye protection,” she explains. “Some guests reacted when we told them we no longer offered ‘community goggles’. When we explained that individual eye protection is part of the COVID-19 rules, they all said, ‘Oh. That makes sense.’” Now, Cabana Tan tanners are purchasing their own goggles. “I’ll provide a pair of free disposables if they forget, or they can buy a pair of disposables each time,” Contois continues.

Click here to read more or download PDF of entire article.

Is YOUR Salon “Squeaky Clean?”

Sunday, August 2nd, 2020

August 2020 – Eye Pro, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINKEASE, and WINK-EASE Dark, wants to help salon operators help customers know their tanning experience is safe, healthy, and most of all, “squeaky clean!”

Is your salon squeaky clean? Does your team use quaternary strips every day to test solution? Is bed disinfection a ten-minute soak or a two minute soak? When cleaning sunbeds after each session, do you need to use a fresh towel in every tanning room? Not sure? Test you and your staff with our one-minute quiz and find out whether your salon is squeaky clean or if you need some polish!

To receive Eye Pro’s FREE sixty-second quiz, please email WinkEase@WinkEase.com with “IST Squeaky Clean” in the subject line and we’ll send you a sixty-second quiz that will reveal any weak spots in YOUR salon team’s cleaning regimen.

For more info about Eye Pro products, visit WinkEase.com or call 800.726.8322.

To learn about special salon offers and promotions, follow and “like” WINK-EASE on Facebook, Twitter, YouTube, Pinterest and Instagram.

“WE TRAINED OUR WAY THROUGH COVID” – One Salon Chain’s Story

Saturday, August 1st, 2020

As you may know, I run the Wink-Ease eyewear company, Eye Pro. During the COVID crisis, a ton of salons took our online training to get our personalized “Eye Protection Expert” certificates. The numbers kept growing! For a couple of months, it was stores in FL, GA, NY, PA, TN and NC. We couldn’t ship their certificates and educational eye protection samples and materials, because all their facilities were closed. But all 47 of these tanning centers had one thing in common: they were all South Beach Tanning stores. We heard from Director of Education, Julie Delosh, that the FL stores were opening, so we sent certificates and goodies to the many FL store managers. And then, we had a lot more people take the training, all South Beach staff, who wanted their personalized eye protection certificates to hang in their facilities.

“Our owners, Brian and Heather Hibbard, paid all the managers during our COVID-19 shutdown,” explains the 13-year tan biz veteran. “Our managers had weeks to deep-clean every aspect of our tanning studios, while I kept creating training videos for everyone to watch to fill up their weeks. That is how I came up with the idea that we should all become Eye Protection Experts.”

The Florida-based SBT company is comprised of 26 corporate and 21franchise facilities in six states. In addition to eye protection, the entire team took an online sanitation class, created cleaning lists and discussed how to re-open with safety being paramount. “We realized some salons were tearing pairs of disposables off the rolls and putting them in a basket, which is not a sanitary habit. So, we leave disposables in their display box to avoid exposure to airborne contaminants and grabby hands,” Delosh says.

Click here to read more or download PDF of entire article.

Choose Eyewear Wisely as We Navigate the New Normal!

Thursday, July 2nd, 2020

July 2020 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, has continued to work to support salon owners and staff during these unprecedented times and helping salons communicate cleanliness is still a main focus and high priority.

“Our laminated, informational eye protection countermat has been a big hit with tanning salons worldwide for decades,” shares Jackie DeWald, EYE PRO Office Manager. “Salon operators are always asking for ways to explain to tanners why FDA-compliant eye protection needs to be worn. That’s why we’ve created an additional educational piece for salons to use to educate staff and tanners, alike.”

“During the health crisis, we all learned why cleanliness is critical to keeping the curve of viral infection flat. And, we all learned how disposable products like paper towels, disposable masks and disposable gloves all make everything cleaner and cut the risk of spreading not only COVID-19, but any viruses. (more…)

Is Your Salon Squeaky Clean?

Wednesday, July 1st, 2020

Take this 10 Question Quiz to Find Out!

1. Diseases, germs and viruses collect on tanning beds and goggles unless disinfected properly. True/False

2. Every leading maker of bed and goggle sanitizing solution recommends mixing it fresh daily. True/False

3. You can use products to clean sun- beds and eyewear that aren’t specifically made for tanning salon use. True/False

4. Tanners should keep eye protection in a resealable plastic bag or box to prevent contamination. True/False

5. A quaternary strip is used to test sunlamp output. True/False

ANSWERS:

1. True. Most surfaces will hold bacteria and germs that make us sick. It is important to clean goggles and tanning beds with hospital-grade disinfectant made for acrylic shields. Moving to disposable eyewear can eliminate disease transmitted by shared goggles.

2. True. Manufacturers follow the requirements of the Environmental Protection Agency (EPA), which…

 Click here to read more or download PDF of entire article.

More FREE Re-Opening Tanning Memes

Tuesday, June 2nd, 2020

June 2020 – Read entire article here. If you’re a salon and would like to receive a selection of FREE re-opening tanning memes to use for your social media marketing, simply email WinkEase@WinkEase.com with “IST Re-Open” in the subject line. EYE PRO will send you via email your FREE tanning memes to help you reach your tanners! 

Not opening yet? Email WinkEase@WinkEase.com with “IST Missing You” in the subject line for memes that let your tanners know they are important and the heart of your business.  

For more information on Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, visit WinkEase.com or contact EYE PRO at 1-800-726-8322.

Follow and “like” WINK-EASE on Facebook, Twitter, You Tube, Instagram and Pinterest to learn about special salon offers and promotions.

How to Make Salon Guests feel Safe and Secure

Monday, June 1st, 2020

“Over-Hype your Cleanliness”

I recently spoke with Drew Spurgers, owner of three tanning salons in Little Rock and Conway, AR, about how his salons were re-opening after being closed for the health crisis. Spurgers has a unique perspective, as he also owns Kanga Studio, a marketing company that designs videos and websites for many types of businesses. With his advertising background, I thought his ideas would be helpful to other operators re-opening their facilities.

“My first recommendation is that operators do everything they can to create a fresh and clean environment. It’s really important that salon guests feel safe and secure to re-enter your salon,” Spurgers shared. “In the cleanliness arena, there is nothing you can do that

is above and beyond. We repainted and bought some inexpensive new furniture pieces to make everything look fresh and clean. We reorganized the front counter and added sanitizer and a cough shield. We are only taking appointments and allowing ten guests inside at a time. They’ll text us from the parking lot, so we can keep everyone socially distanced. We are doing a million other things, but the theme is, ‘This is the safest, cleanest salon in the world.’” Drew also explained that you have to inform your tanners about the changes, as well as what your expectations are. 

“Our second theme is to let them know everything we are doing to protect them,” he continued. “Communication is extremely important. You want to repeat your message in texts, emails, social media, signs on your salon’s door and inside your tanning rooms – the more you communicate, the more they will know you care.”

I asked Spurgers to expand on what might be involved in over-hyping cleanliness. “We are taking every precaution. We want our guests to be comfortable and protect them in every way, and we definitely want our staff and their families to be safe.” At his salon’s front door, Spurgers is adding hand sanitizer and keeps Clorox wipes for staff to wipe the door on both sides when guests enter and leave. “We’ll repeat that throughout the salon – at the counter and in the tanning rooms. We are providing tanning bed sanitizer in each room, in case the tanner wants to re-clean the bed for their peace of mind.”

Spurgers had some new ideas on eye protection, also. “For years, we have provided free eye protection. Now, we…

Click here to read more or download PDF of entire article.

Use “We Are Now Open” Social Media Memes to Reassure Tanners

Saturday, May 2nd, 2020

May 2020 – EYE PRO, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering FREE tanning ads for salons to use to reassure tanners and draw attention to the increased safety measures salons are taking as they re-open.

“Everyone is nervous about re-entering the outside world after this stay-at-home mandate,” reminds Jackie DeWald, Office Manager for EYE PRO.  “It’s important to still stay top of mind with your tanning clients as they begin going places outside their homes.  Social media continues to change the way businesses are communicating and interacting with clients, and these tanning memes are a great way to quickly make a fun, positive, immediate connection while reassuring customers you understand their concerns.” 

“With today’s world driven so much by what’s on social media, we wanted to keep helping support our salons and our industry in any way we can,”  stated Brenda Fishbaugh, President of EYE PRO, Inc,. “We have created a ton of positive “Can’t Wait to See You in Our Crazy Clean Salon!” tanning memes that are available at no cost to salons to post on Facebook, Twitter and Instagram to help promote tanning during these unprecedented times.” (more…)

May is UV Awareness Month!

Friday, May 1st, 2020

May 2020 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE,  and WINK-EASE Dark, is always working hard to keep salon owners/staff and clients educated and informed about the importance of eye health, preventing eye disease and reducing vision loss.

 “We love helping salon owners educate their tanners through our educational counter mat, ” said Jackie DeWald, EYE PRO office manager.  “With the month of May being UV Awareness Month, it’s a perfect time to remind everyone about the importance of using the proper UV blocking eyewear to protect eyes — whether tanning indoors or out.” 

To get EYE PRO’s FREE Counter Mat for your salon, go to WinkEase.com/promos and use the code word: IST Counter Mat.

“Tanning salons need to be aware of and remember all of the ways they need to protect staff and clients’ vision. One of the most overlooked ways vision damage can happen is to change lamps without using proper eye protection,” reminded Brenda Fishbaugh, EYE PRO president. “Our UV Blockers maintenance glasses are under $10, lightweight and fit any tech’s face, and offer the necessary protection.” (more…)