Plan an Eyewear Awareness Month
I recently spoke to the amazing general manager of Branson Perfect Tan in Branson, MO about his promotional brainchild, “Eyewear Awareness Month.” Jeremy James explains, “every month, we plan to focus on some aspect of the business and create sales specials around sunless or lotions, high-pressure tans, or eye protection.”
The Eyewear Awareness Month has several facets. “Since the season is slowing, we want to focus on reminding our staff to ask to see every tanners’ eyewear every time they come in for a session,” James continues. “We’ll start with our staff taking the free 30-minute eye protection training and getting their personalized Eye Protection Expert certificates, and we have a one-minute quiz for them to take. The employee with the highest score gets bragging rights and an extra hour off work, or some lotion packettes.” They also want to ensure that every staff member uses eye protection when they tan. “If they don’t believe in it, they certainly aren’t going to convince our tanners,” says James.
