Sales Slowin’ Down? Push the Eyewear!

July 2013

IST July 2013 Cover

Traffic’s slowing down in your salon – selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break or prom is over. There are fewer guests to whom you can pitch your upgrade beds … so what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners for less money per tanner. Let’s try pushing the lowly eyewear sale!

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