“Wear Eyewear!” says Planet Sun! Part 2 of 2

June 2013

IST June 2013 Cover

This is Part 2 of what Planet Sun Manager Jen Palumbo shared with me regarding how she and her team handle resistance and objections to wearing eyewear from customers at the chain’s eight New Jersey salons.

Tanner: I don’t want to spend the money.

Employee response: Yes, we understand that not everyone wants to spend $1 on disposable eyewear each time they tan; but did you know that we have other options for as low as $3?  That’s a small, one-time investment to save your vision.

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