EYE PRO’s ‘Salon Tips’ Proves A Valuable Online Resource for Salons

Sunday, May 2nd, 2021

EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE, and WINK-EASE Dark, wants to support salons as much as possible, and has a special section of their website dedicated to doing just that!

Looking for a checklist as to what makes a “clean” salon to see how yours measures up? Want to know how to start selling eyewear instead of offering it for free? Know what the proper procedure is for cleaning goggles? Or, what really does happen to your eyes when you don’t wear eyewear? How about how to prevent “raccoon eye” tan lines? The answers to all of these questions and more can be found in the “Salon Tips” section of WinkEase.com – Eye Pro’s website – and best of all, it’s FREE and available 24/7 to any salon operator.

“Offering salons support is so important to us at Eye Pro, and to our industry as a whole,” reminded Jackie DeWald, Office Manager. “That’s why we have a dedicated section of our website called ‘Salon Tips’ where operators find quick and easy ways to help educate their salon team, as well as information on proven ideas and sales tips.” The site offers a variety of things: a FREE, 30-minute online staff training; downloadable, singlepage PDFs of salon tips, including a 104-point salon cleaning checklist; the WINK-EASE “one-time use” letter to share with tanners who want to re-use their disposable eyewear; articles explaining how to switch to selling eyewear instead of cleaning it; a Tanners’ Quiz and more. “Our goal is to be an online resource to help salons increase sales,” DeWald continued. “The ‘Salon Tips’ section is found at WinkEase.com/support/salon-tips/ and we add new tips all the time.”

The WinkEase.com Salon Tips section is a collection of the top salon procedures to share with all tanning establishments, according to Eye Pro President, Brenda Fishbaugh. “We encourage top salons to contribute their proven best practices, and we hope every salon team can incorporate something they find under ‘Salon Tips’ and make it their own best practice for their specific location and clientele.”

Eye Pro also has posted very informative videos on YouTube to help explain how to properly wear products and learn which are best for your salon guests. To learn about special salon offers, promotions and free social media support for salons, follow and “like” Eye Pro on Facebook (Wink-Ease), Twitter or Pinterest. For more info on Eye Pro products, visit WinkEase.com or call 800.726.8322.

Salons Share Tips for Convincing Tanners to Use Eyewear

Saturday, May 1st, 2021

A recent Facebook tanning forum posted a myriad of ways to convince salon guests to wear eye protection for every session. Try a few of these great ideas!

“I always share my personal experience with them. I am ashamed to admit that when I worked in a salon, I did not always wear my protective eyewear. I learned during a recent eye exam that I have possible eye damage. After they know about my vision issues, my tan- ners wear their eyewear!”

Diana Lynn Hirsh-Walker
Tropical Obsession Tanning Salon & Spa – Sebring, FL

“I always suggest to tanners that they put their eyewear in a resealable bag to keep it clean. They can then attach their little baggie to their bottle of lotion with a hair tie, so they have everything they need all together. Or better yet, we sell a tanning bag to carry all their necessities.”

Katelyn Marsh
Body & Sol – Endwell, NY

“I damaged my own eyesight and night vision by not wearing eyewear back in the day. I always explain the importance of eye protection! I recommend my tanners give their eyewear a little “wiggle” and reposition it halfway through their session to avoid lines. ‘Raccoon eye’ tan lines are my guests’ biggest worry, and they are totally avoidable.”

Lindsay Nelson
Sun City Tanning – Worcester, MA

Use Memes to Increase Spring Sales!

Friday, April 2nd, 2021

Eye Pro, Inc., world leader in disposable eye protec- tion for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering salon operators a selection of fun ads they can use to promote their businesses and enhance their pro-tanning presence on social media.

“With today’s world driven so much by social media, we want to help support the salons and our industry in any way we can,” stated Eye Pro President, Brenda Fishbaugh. “We have created a ton of positive and fun seasonal tanning memes that salons can have at no cost to post on their Facebook, Twitter and Instagram accounts to help promote tanning during spring sales season.”

“Social media has changed the way businesses communicate and relate with their customers and tanning memes are a way to make an immediate connection,” sug- gests Jackie DeWald, Eye Pro Office Manager. “Spring is a great time to extend your sales season and stay in front of your tanners as they start going outside to get tan.” Continue Reading »

EYE OPENER: Salon Operators Substituting Disinfectant?

Thursday, April 1st, 2021

I’ve asked salon operators this question: If you run out of everyday bed/goggle-cleaning solution, do you have a substitute product? “Cleaning” solution is a misnomer – since it kills pathogens, you really need to call it disinfectant. With COVID-19 still a daily concern, we all need our facilities to be as clean as possible.

Robert Ashe, owner of Sun Seekers in Stratham, NH says that he always re-orders bed disinfectant when his supply is about half gone. “I would not consider being out of tanning bed disinfectant!” he exclaims, citing three main reasons: 1) he doesn’t want to use any chemical on his acrylic shields that would harm them and block UV transmission; 2) he doesn’t want to risk irritating his tanners’ skin with products not made for skin contact; and 3) he wants to ensure the solution is killing any pathogens and other possibly transmitted diseases. Perfect answer, Robert!

Many salon operators are unaware that acrylics can’t be exposed to any product containing alcohol or ammonia, as these agents (and many similar compounds) will cloud the material and affect the transmission of UV light to the tanner. So, using Lysol, rubbing alcohol, vinegar with water or Barbicide (a common beauty salon disinfectant) could ruin an acrylic shield, even if the solutions are diluted. Many products might sanitize a surface, but they don’t meet hospital disinfection standards and aren’t meant for contact with skin or acrylic material. And keep this in mind: you are required by law to use a hospital-grade disinfectant certified by the Environmental Protection Agency (EPA) on any surface in the salon that someone will stand on with bare feet or lay down on naked, and you can be subject to local fines if you don’t.

Click here to read more or download PDF of entire article.

Receive Your Update “Eye Protection Expert” Social Media Badge!

Tuesday, March 2nd, 2021

March 2021 – Eye Pro, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering even more support to salons to help them beef up their professional social media presence. 

“Salon operators love to display our personalized ‘Eye Protection Expert’ certificates in their facilities and show guests that each staff member has been trained in all aspects of eye protection,” states Eye Pro President, Brenda Fishbaugh. “Now, salons can receive a FREE ‘Eye Expert Salon’ badge to post on the salon’s website and social media pages, letting potential and current tanners know the professionalism of the salon before they ever step foot in the door!” Continue Reading »

Oh, the Stories Tanners Tell!

Monday, March 1st, 2021

I’ve been in the indoor tanning industry for 30 years pushing the importance of eye protection. I thought I’d heard all the excuses tanners gave for not wearing it … but a few of these even surprised me over the years!

Dana Branson, District Manager at The Tan Company in Columbia, MO had a guest tell her that she didn’t need eyewear because she SMOKED SO MUCH WEED. “I told her, ‘Ma’am, that’s good for glaucoma, not preventing cataracts,’” Dana laughed.

Kelly Priebe, of Sun Spa UV & Spray-Tanning Studio of Owen Sound, Ontario, Canada, had a tanner claim after her session that she had forgotten her goggles, and USED A SOCK over her eyes instead of hollering for Kelly to bring her some. But Kelly doubted the tanner was able to use even a completely inadequate “UV-blocking sock” … for a stand-up session!

Salon operators have used some creative methods to combat tanners’ crazy excuses. Crystal Martin, of Sun Spot Atlantis in Colorado Springs, CO offered a once-a-year goggle exchange.

Click here to read more or download PDF of entire article.

Disposable Eyewear is for ONE TIME Use!

Tuesday, February 2nd, 2021

February 2021 – Eye Pro, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is all about providing salon support.

“With COVID-19 still a top concern,keeping salons clean and sanitized has to be a top priority to protect your guests and your business,” stated Eye Pro President, Brenda Fishbaugh. “Many salon owners and staff have tanners who don’t want to wear eye protection or believe they can wear disposable eye protection multiple times. Re-using disposable eye protection is NOT allowed by the FDA and we can provide you proof to share with your tanners. If you’re a salon owner or manager, we can send you our “One Time Use” letter indicating that our disposables are licensed as a Class One Medical Product. Since disposable eye protection cannot be properly cleaned, it can only be worn ONCE,” Fishbaugh continued.

“COVID and the flu are really impacting our daily lives this season, so extra precautions are an essential part of today’s service business environment. Offering disposables is an easy way to make sure tanners use CLEAN eyewear for every session,” explained Office Manager, Jackie DeWald. “However, tanners need to understand that disposable eye protection is in the same product class as cotton balls and tongue depressors, and you surely wouldn’t use a tongue depressor more than once.” Continue Reading »

Ideas for a Fresh Start!

Monday, February 1st, 2021

In last month’s IST Magazine, I shared some eyewear inspiration from a dedicated salon owner. This month, I thought I would share some ideas from tanning centers in England, as well as input from three tanning product distributors.

From Kristin Jackson, Marketing Director at Heartland Tanning: “I think it’s a great time for tanning centers to run an ‘Eye Love’ campaign to create awareness of the importance of eye protection. Invite your tanners to snap a selfie while they’re in the bed showing them wearing eyewear then share the photos on your social media pages with a creative hashtag. This will show followers that people are still tanning and creates a FOMO (Fear of Missing Out) situation. Your customers’ selfies promote your salon, your equipment and the different eyewear options you offer. At the end of the campaign, you could even draw one guest’s name to win a bottle of lotion or free eyewear for a year.”

Sarah Sahin of Body Tan, shares her happiness that due to COVID precautions, she does not have to allow kids in her store. “It’s bliss!” she exclaims. “No more babysitting! We also no longer put goggles on each bed, since it wasn’t sanitary. But, I quickly learned I can make money selling our guests a pair of goggles or disposables every time they enter the salon – a COVID silver lining!” adds this Gosforth, England salon operator.

Click here to read more or download PDF of entire article.

Let EYE PRO help you get a fresh start in 2021 with FREE support!

Saturday, January 2nd, 2021

January 2021 – EYE PRO, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, continues to be committed to the tanning industry and supporting salons in every way possible.

“2020 has been filled with challenges with salons forcing to close, reduce staff, implement new cleaning procedures and find ways to keep client feeling safe enough to come back in,” explained Brenda Fishbaugh, President of EYE PRO. “Everyone seems to be looking forward to 2021, not only to get 2020 in the past, but also to approach the year with a fresh start. It’s a wonderful time to come together, support each other and find creative business solutions to keep communicating to our tanning clients, while assuring them to find ways to stay relaxed, comfortable and safe.”

“The possibilities are endless,“ echoed Jackie DeWald, Office Manager for EYE PRO. “Along with re-merchandising, why not take this opportunity to review marketing and social media efforts, customer relations, and make sure your staff is well-trained on all lotions for each skin type, as well as the various types of eye protection available?”
Continue Reading »

PART 1: Ideas for a Fresh Start!

Friday, January 1st, 2021

With 2020 now in the rear-view mirror, let’s start fresh and make some quick and easy changes to move into a sparkling 2021! 

I asked PA salon operator, Kristin Smithers of Sunny Shores Tanning on Lake Erie, what changes have helped her salon improve their service. “The one thing we have implemented that really has helped us build our business is offering OPTIONS! We have instilled trust in our customers by allowing them to have the option of walk-ins, appointments and/or curbside check-in for appointments. Our curbside check-in allows customers to check in when they arrive via a mobile link and we text them when their tanning room is ready. This helps us engage more one-on-one with customers when it is their time to tan, as well as gives our guests the peace of mind to safely wait in their cars or outside,” explains this new salon owner. 

“I worked at the salon for four years, then bought and renamed it Sunny Shores Tanning,” Smithers continues. Soon after the one-year anniversary of the business, she had to shut down the salon due to COVID. “Now, we are running on ‘new salon’ energy,” she shares. “I asked myself, ‘where can we improve?’ So, when we re-opened, we had a new bed in place, a HEPA filter on our air unit and UVC filters in the salon. We even added mini room-cleaners that plug into the outlets in every room, hoping our efforts would boost our tanners’ confidence in our cleanliness. Just like lots of tanning centers, we added retail hand sanitizer and disinfecting wipes.”

Click here to read more or download PDF of entire article.