Are YOU Getting the Message Out?

December 2013


I recently visited a well-known salon chain to train their staff on the importance of eye protection. The owner proudly told me that they INSISTED all their tanners use eye protection – that the concept was “pounded into their clients’ heads.” I looked around the gorgeous salon. And I looked again. There was not one sign posted to indicate that eyewear must be worn during tanning sessions. There was a basket of eye protection at the front counter, but it was pretty much obscured from view. I did notice signs all over the place promoting lotion usage and the salon’s membership program. Oh, and nicely displayed goodie bags showing the week’s “featured item.”

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